Interactive Project
Eva Zaharescu - Visual Design Projects
Immersive event
Technology
Media
Branding
Spark the night,
Build imagination.
Our concept is to create an immersive space where various interactive experiences combine in one Lego world. Designing for 18+ age group, we wanted to bring back playfulness and imagination to adults and create a space which would evoke old childhood memories and create new ones.
- immersive “brick world” experience
- strategy similar to a pop-up store
- changing location
Experiences:
- personalised Lego figures via 3D scanning
- photo opportunities for content creators
- Lego mural
inspiration
outstanding enclosed space in top cities of the world
Target audience
Content creator and influencer; interested in everything new, technology, media, movies and trips.
Product designer and game developer for an agency; enjoys keeping up with allthe innovative things, design, technology, toys, robotics etc.
Has his own business in the town and owns a network of cafes; in his free time he has a hobby of building unique Lego masterpieces.
floor plan
experience
social media marketing
Advertisement
budget
Budget to ask: £250,000.00
Agency fee 30%: £75,000
AND NOW …
step into the world of
VR
Eva ZAHARESCU
VISUAL DESIGN PROJECTS
The experience that i had by working in a team was amazing. I enjoyed the small details everyone came with to add something even better to the final presentation. Our concepts being very different in the beginning. Each and every one of us had a different task, but the most important thing was to put them altogether and make it look professionally done. When we first started the presentation, after we divided our roles, we began talking about different ideas to incorporate in our main idea-which was, what we call now, ‘The lego pop-up store’.